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Planning Your Web site
Think of your presence on the
Internet as an advanced, state of the art, marketing and information tool. To ensure its
success, one must answer a few simple questions to establish the direction of your site.
What is the purpose of your web site?
What does your practice wish to accomplish?
Who is your target audience? Existing
patients, new patients, the general public, or even community outreach?
What current marketing tools and
strategies do you have in place? Do you plan to incorporate them into your web site?
How would you like your site to look?
Have you selected a domain name?
How will you measure success of your web
site? Will you allow visitors to give you feedback or ask questions?
Will you have Internet access at your
home or office? What are your hardware or software needs now and as you grow?
Who will track and or respond to customer
responses, inquiries, and site updates?
Who will host your site...You or an
Internet Provider?
After careful consideration of these
key points you may consider to visit a variety of other web sites to assist in the design
an content of your web site.
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