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Planning Your Web site

Think of your presence on the Internet as an advanced, state of the art, marketing and information tool. To ensure its success, one must answer a few simple questions to establish the direction of your site.

  • What is the purpose of your web site? What does your practice wish to accomplish?
     

  • Who is your target audience? Existing patients, new patients, the general public, or even community outreach?
     

  • What current marketing tools and strategies do you have in place? Do you plan to incorporate them into your web site?
     

  • How would you like your site to look? Have you selected a domain name?
     

  • How will you measure success of your web site? Will you allow visitors to give you feedback or ask questions?
     

  • Will you have Internet access at your home or office? What are your hardware or software needs now and as you grow?
     

  • Who will track and or respond to customer responses, inquiries, and site updates?
     

  • Who will host your site...You or an Internet Provider?

After careful consideration of these key points you may consider to visit a variety of other web sites to assist in the design an content of your web site.