Visit other web sites---look at a variety of sites, (even other
non-medical sites) and browse for features and looks that are appealing to your target
audience. Consider details such as backgrounds, colors, along with ease of use and degree
of complexity.
Gather together your current marketing materials, in order to
decide which you could use.
Make a brief outline of the content you wish to feature on your web
site. You may decide to include a brief description of your practice, description of
services, information regarding your specialty, and areas of treatment interest. Remember
a web site can be more than a curriculum vitae online.
Decide on any photos, graphics, or logos you also wish to
incorporate into your web site. Any regular photo or picture logo can be digitally scanned
or created for your site.
Consider what components of your web site might need periodic
updates. A good way to keep visitors interested in your site is to feature a "what's
new" or "health news" category.
Decide on a method to gather feedback from visitors. You can allow
them to simply respond to a e-mail address or complete a form which can then be
followed-up on by one of your staff members.
Would you like your visitor to be able to visit other similar web
sites (external Hyperlinks) which could compliment your site or provide additional
information of interest?